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Module 12 · Beginner to advanced · applied research

Research: from a question to a decision

Evidence, market claims, research methods and a clear memo that survives disagreement.

4 chapters · Concepts, worked examples and self-checks

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Helpful first: Market foundations

Study it. Test it. Write it down.

Build your first research file

What would make the business thesis wrong?

Choose a fictional operating business; do not start with a target price.

Your research task

  1. Map customers and cash recipients.
  2. Separate observations from estimates.
  3. Write a countercase and a review trigger.

What you should produce

A two-page evidence-backed research memo.

The trap to avoid: Collecting only confirming material.

Original hypothetical study exercise. Pair it with the chapter sources below; verify current contract rules and product terms separately.

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